Does Your Online Copy Talk?
By Daniel Levis

THE UNSPOKEN DIALOGUE

When it comes to online copywriting, it's not the words you use that count. It's the reaction to those words in the mind of the reader, as he reads them on the screen…

And it's your ability to anticipate and plan out those reactions that spells the difference between being able to get your web site visitors to opt-in or buy your product in sufficient numbers to make your business a success. 

It's like a dialogue between two people, divorced in time and space. You are feeding your reader images, ideas, and emotions across the continuum, in a carefully planned sequence... and he is feeding you back reactions. 

You plan for certain reactions, and do your best to make them come about. Get the full story. 

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