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How I Use Internal Linking To Boost My Rankings
by: Torgeir Sunnarvik Copyright © 2005 |
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Links pointing to your website are essential for good rankings
in the search engines.
Most of the webmasters know how to do this the right way. You
should use your targeting keywords in the linking text and
description, every time you send a link request. This way you
get a boost for that keyword if you get a lot of links with
your keyword in the linking text.
One thing that I still see when I surf the web, is websites that
use "click here" in the text of the internal links when they want
people to visit another page on their website. This is no good if
you want to rank high in the search engines.
As I write this, the keyword "here" has 4,310,000,000 competing
web pages in Google. And the highest ranking web page is
http://www.adobe.com/products/acrobat/readstep2.html . This page
has a Google PR of 10 and it has 635000 links pointing to it.
I bet that a lot of these links has the keyword "here" in them.
Anyway you don't want to rank high for the keyword "here". You
want to rank high for the keywords that gets the visitors you
need, those that buy your service or product.
So let's get back to the internal linking in a website.
The first thing you should use on your site, is a navigation
system with text links. There's a lot of sites that use images of
fancy buttons and other good looking stuff in their navigation.
But this won't do anything to boost your search engine
ranking. Use text links and use your keyword in the linking text. And try
also to use a keyword phrase without to much competition.
For instance if you sell used cars, you will have a lot of
competition for that keyword (89,500,000 web pages in Google).
Try to narrow the area a bit. Add your country name or even city
name. If you live in Norway as I do, you could use "Used cars
Norway" or "Look for used cars in Norway". This could be the link
to the list of used cars you sell.
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Do this with all your navigation links. It will help the search
engine spiders, as well as your visitors.
Next you must have a site
map.
The site map should contain all of your top level pages as well
as maybe three level down. I all depends on how many pages you
have (don't put more than 100 links on one page.) If you have a
lot of pages you could have site-map 1, site-map 2 and so on. Or
you could use the name of the content instead of "site-map"
I have a website where I add articles about SEO, Internet
marketing and business. But I don't list all the different
articles in one site-map page. Instead I make a page for each
category. So I get one page that is called SEO articles, Internet
marketing articles, and so on.
In those pages, I add the title of the article in the link to
the actual article. Most of the time the title of the article
contains the keyword or keyword phrase that this article is
targeting. So by linking to the article with the title, it will
count as a vote for that keyword. And you get a boost in the
search engine rankings for that article.
Link from your Home
Page.
Every time I add a new page to my site I link to it from my index
page. My index page has, as I write this, a Google PR of 4. And
this page gets spider-ed very frequently by all the search engine
spiders. So, I am sure to get the new page indexed in the search
engine listings by leaving the link on my index page for at least
a week or two. Most of the time the new page is indexed within 4
days.
You could do this by having a section on your index page that
is called new articles, new products or whatever your update is
about. In this section you could have 5 to 10 links to the last
pages you have added to your site. Delete the oldest link every
time you add a new link to a page.
Start a blog about your
website.
You should start to add posts about new updates to your website.
Write a little introduction about the update and leave a link
with the keywords in the linking text. After that you should ping
the blog to notify about updates to your blog, to all the major
blog directories. Use the service from
http://www.pingoat.com/
to do this.
Add a Google Site-map
file.
I have used this on all my websites now, and it seems to work.
This is a so called Sitemap-formatted file that you add to your
server.
Let Google know the URL to this file so the Google spiders could
find it. I have added a post to my forum for more information
about Google site-maps. Find this at:
http://everypleasures.com/phpBB2/viewtopic.php?t=35
About
The Author
Torgeir Sunnarvik
Torgeir Sunnarvik is the owner and webmaster of
http://www.everypleasures.com/
His site offers free marketing ebooks
He has also just started a new article directory. Submit
your new articles to: http://www.article-hangout.com
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