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How to Increase Your Opt In List by 322% in 28 Days
by: Colin Evans Copyright 2005 |
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"The money's in your list" - how many times have you heard this statement? Plenty I'll bet... Ever wondered why it's been repeated so often it's like a mantra?
Simple, it's the truth. Anybody who owns a list containing
the contact details of people interested in their products
or services, has a high degree of control over sales.
Luckily, there are numerous low or no cost ways you can
rapidly double, triple or even quadruple the size of your
opt in subscriber list. Here are 3 of them:
1) Increase Your Opt In List Through Ezine
Advertising.
Many ezine publishers incorporate advertisements into their
emails. Most will charge for this, but there are ezine
owners who publish ads for free.
Without getting too involved, here are the three basic
types of ezine ads:
i) Solo Ads - separate emails dedicated to a single advert,
and are the most effective. Unfortunately, nearly all ezine
publishers will charge for a solo ad.
ii) Top Sponsor Ads - a short classified ad published at the top of an email. Not as effective as solo ads, but most
ezine publishers will charge for these.
iii) Trailer Ads - these are short ads published in the
middle or at the bottom of the email and are the least
effective. They are often grouped with a number of other ads, and are the most likely type of free ezine advertising
you'll find.
If you are prepared to search, you will find
Ezines which publish free ads, and many ezine publishers allow new subscribers a free solo or top sponsor ad.
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2)
Increase Your Opt In List By Posting to
Forums.
If you think the only people to frequent online forums (or
discussion groups or bulletin boards as they are also
called) are spotty faced techno geeks, you are wrong...
Successful business people (and some of the wealthiest) use forums and they do so for 4 major reasons:
i) They are looking for advice - people like to ask for
opinions about various products or services before
purchasing. They also ask for help on using the
multiplicity of ideas, tools and services available on the
internet.
ii) They are on a search for new products - the replies to
people looking for advice often contain links to new ideas,
tips, tools and services, making forums a great place to
search (and just as great a place for you to promote your
list).
iii) They are searching for ideas for their own products -the types of questions asked, and the number of people
asking similar questions often leads to the creation of a
successful product.
iv) They want to make contact with others - quite often the
owners of the tools and services recommended to those
searching for advice will set up joint ventures with each
other.
This is good news for you as a list owner if you frequent
forums related to the topic of your list, because in no
time at all you will be able to post numerous helpful
replies to other forum user's questions. Most forums will
allow you to use a "sig file" at the end of your post. This
is where you place a brief advertisement and the link to
your list.
3) Increase Your Opt In List Through Small Changes to Your
Everyday Business Stationery.
A common misperception is to think list building is only an
internet marketing "thing". The plain truth is offline
businesses also benefit from building their own email
lists.
If business is slow, you could send an email to your list
containing a "discount coupon" for a particular product or
service you sell. A boring morning idly watching people
stroll past your shop window could quite easily turn into a
mad rush, which leaves your cash register bulging to the
point of busting.
To get people to join your list, you need to make maximum
use of every piece of normal everyday business stationery.
On every invoice, statement, packing slip, delivery note,
parts list, itinerary, you name it, you must have a brief
advertisement and the link to your
opt-in form.
You can build on these three tips and put together a
formidable list building arsenal. Don't sell yourself short
by using only one method, use as many as you possibly can
and you could build an incredible list in a relatively
short space of time.
About
The Author
Colin Evans
Colin Evans is editor of the List Building Tips newsletter.
Get a free detailed 7 step process to supercharge your opt
in list, visit ... http://www.list-building-tips.com.
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