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Memorial Day Tribute
By Steven Boaze Copyright © 2005

"Dedicated to the Men and Women of our Armed Forces who have made this Memorial Day or any other Day of freedom possible".

Memorial Day is their day, isn't it? It's supposed to be the day a grateful nation pauses to quietly thank the more than one million men and women who have died in military service to our country since the revolutionary war.

Or is it the day the beach resorts kick into high gear for the summer season, the day the strand is covered by fish-belly white people basting themselves in coconut oil, the day the off-season rates end and the weekend you can't get in a
seaside seafood restaurant with anything less than a hour wait?

Or is it one of the biggest shopping center sales day of the year, a day when hunting for a parking space is the prime sport for the holiday stay-at homers?

Or is it the weekend when more people will kill themselves on the highways than any other weekend,
and highway patrol troopers work overtime picking up the pieces?

I think the men and women who died for us would
understand what we do on their day. I hope they
would, because if they wouldn't, if they had
have insisted that it be a somber, respectful day
of remembrance, then we've blown it and
dishonored their sacrifice.

I knew some of those who died, and the guys I knew
would have understood.

They liked a sunny beach and a cold beer and a
hot babe in a black bikini, too. They would have
enjoyed packing the kids, the inflatable rafts,
the coolers, and the suntan lotion in the car and
heading for the lake. They would have enjoyed
staying at home and cutting the grass and getting
together with some friends and cooking some
steaks on the grill.

But they didn't get the chance. They blew up in
the Marine Barracks in Beirut and died in the
oily waters of the Persian Gulf. They caught
theirs at the airstrip in Grenada in the little
war everyone laughed at. They bought the farm in
the Drang Valley and on Heartbreak Ridge, Phu Tai
and at the Hue. They froze at the Chosin
Reservoir and were shot at the Pusan Perimeter.
Guadal Canal. They died in the ice and snow of
the Bulge and the Vosges Mountains. They were at
the Somme and San Juan Hill and at Gettysburg and
at Cerro Gordo and at Valley Forge.

They couldn't be here with us today, but think
they would understand why we don't spend the day
in tears and heart-wrenching memorials. They
wouldn't want that. Grief is not why they died.
They died so we could go fishing. They died so
another father could toss a baseball to his son
in their backyard while the charcoal is getting
white. They died so another buddy could drink a
beer on his day off. They died so a family could
get in the minivan and go shopping and maybe get
some ice cream on the way home. They died so that
the same family could worship in their own way in
a church of their choosing.

They won't mind that we have chosen their day to
have our first big outdoor party of the year. But
they wouldn't mind, either, if we took just a few
minutes and thought of them.

Some will think of them formally, of course.
Wreaths will be laid in small sparsely attended
ceremonies in military cemeteries and at
monuments at state capitols and in small town
squares. Flags will fly over the graves,
patriotic words will be spoken and a few people
there will probably feel a little anger that no
more people showed up. They'll think no one else
remembers.

But we do remember. we remember Smitty and Chico,
and Davey and the guys who died. We remember the
deal we made: if we buy it, we said, " Drink a
Beer for Me "

I'll do it for you guys. I'll drink that beer for
you today and I'll sit on that beach for you, and
check out the girls for you and, just briefly,
I'll think of you. I won't let the memory of your
tragic death spoil the trip, but you'll be on that
sunny beach with me today.

I will not mourn your deaths this Memorial Day,
my Friends. Rather I'll celebrate the life you
gave me.

About The Author
Steven Boaze, Chairman, is The Owner of Boaze.com
Corporate Web Solutions. Steven is the Author of
two successful Books, thousands of articles
featured in radio, magazines newspapers and trade
journals. Steven has 25 years experience in
journalism, copywriting, certified Web Developer.
http://www.copywriteplus.com http://www.boaze.com
Copyright © 1998-2005 Boaze.com

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<div align="center"> <center> <table border="0" cellspacing="0" width="500" style="border: 2 solid #C0C0C0" cellpadding="0"> <tr> <td> <blockquote> Radio Advertising- Get sales through Immediate Response By Abe Cherian - Copyright © 2005 In America, 290 million people own more than 300 million radios! Only radio can take your advertising message to people while they ride bicycles, walk in the park, ride in cars or climb mountains. Radio brings a sense of urgency to its listeners that is second to none. Contrary to the predictions of doom during the advent of television, radio is alive and well today, and radio advertising is a major part of the plan for advertisers of every size and description. In its pre-television days, radio was the national advertisers' most economical way to communicate with millions at a time. Syndicated programs of music, drama and news were a common part of the American life-style. With the advent of television, radio moved to the automobile and the beach. Along came the transistor and radio moved to the shirt pocket. Today radio is every where. Millions awake to the sound of clock radios, and for many the radio is the last sound they hear before going to sleep. How can a small business use this sound-only medium for effective advertising? Only by understanding it and capitalizing on its strengths. Today's radio station is judged on its effectiveness not only by the number of its listeners, but also who those listeners are. Many of today's stations have positioned themselves to reach a selective audience instead of a total market. In one marketplace, one station may play only country-western music, another rock music, a third only religious music, while others feature 24-hour news broadcasts or talk shows. As an advertiser, format programming allows you to buy advertising on stations whose listener characteristics most closely coincide with the profile of your firm's customers. Buying time on a given station also can help you reach audience segments that you may want to target to help expand your firm's total market segment thus enhancing your direct response method of marketing. Radio advertising is sold on the basis of time. That time can vary from an entire program, which includes your commercial announcements, top spot announcements ranging from 10 to 60 seconds. Price ranges are higher during drive time (the hours in the morning and evening when the maximum number of people are in their cars going to or from work, school or other daytime activities) and lower during the time when more people are watching television. Most stations offer package rate plans with a specified number of commercials guaranteed within a particular time slot. Also, consider buying flights of commercials, i.e., an intense saturation of 30-second or 1-minute spots in a relatively short period of two or three weeks. Repeat this flight technique during key promotional times of the year. The sounds you can employ on radio include not only the monologue of a man's or woman's voice, but dialogue and dramatic conversations, vocal and instrumental music, and sound effects of every imaginable nature, used individually or in combinations. The size of radio's audience, like the circulation of newspapers, is audited by independent organizations and available to advertisers through station sales representatives. Arbitron, one of the auditing firms, conducts its survey by having a sample number of households keeping a written diary of the radio listening habits of each occupant during a pre-determined period (usually one week). Arbitron then summarizes the various stations' listeners by time of day in 15-minute segments by sex and age of listener. An advertiser can use the Arbitron data to select the station or stations that best cover the desired target audience. Radio advertising frequency is as high as you can afford. Many stations now broadcast 24 hours a day, seven days a week. The number of commercial minutes any station can air in each segment of programming is limited by the Federal Communications Commission (FCC), but there is still the opportunity to have a message repeated frequently in any given period. It is also possible to have the radio station come to your business for a remote broadcast with customer interviews, prize giveaways and other crowd-drawing techniques. </blockquote> <div align="center"> <table border="0" cellpadding="0" cellspacing="0" width="400" style="border: 2 solid #C0C0C0"> <tr> <td> <blockquote> About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. <a href="http://www.multiplestreammktg.com" target="_blank">http://www.multiplestreammktg.com</a> Web's #1 site to find "free resources to Plan, Build, Market, and Maintain your website": <a href="http://www.multiplestreammktg.com/resources.html" target="_blank">http://www.multiplestreammktg.com/resources.html</a> </blockquote> </td> </tr> </table> </div> </td> </tr> </table> </center> </div>

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Radio Advertising- Get sales through Immediate Response By Abe Cherian Copyright © 2005 In America, 290 million people own more than 300 million radios! Only radio can take your advertising message to people while they ride bicycles, walk in the park, ride in cars or climb mountains. Radio brings a sense of urgency to its listeners that is second to none. Contrary to the predictions of doom during the advent of television, radio is alive and well today, and radio advertising is a major part of the plan for advertisers of every size and description. In its pre-television days, radio was the national advertisers' most economical way to communicate with millions at a time. Syndicated programs of music, drama and news were a common part of the American life-style. With the advent of television, radio moved to the automobile and the beach. Along came the transistor and radio moved to the shirt pocket. Today radio is every where. Millions awake to the sound of clock radios, and for many the radio is the last sound they hear before going to sleep. How can a small business use this sound-only medium for effective advertising? Only by understanding it and capitalizing on its strengths. Today's radio station is judged on its effectiveness not only by the number of its listeners, but also who those listeners are. Many of today's stations have positioned themselves to reach a selective audience instead of a total market. In one marketplace, one station may play only country-western music, another rock music, a third only religious music, while others feature 24-hour news broadcasts or talk shows. As an advertiser, format programming allows you to buy advertising on stations whose listener characteristics most closely coincide with the profile of your firm's customers. Buying time on a given station also can help you reach audience segments that you may want to target to help expand your firm's total market segment thus enhancing your direct response method of marketing. Radio advertising is sold on the basis of time. That time can vary from an entire program, which includes your commercial announcements, top spot announcements ranging from 10 to 60 seconds. Price ranges are higher during drive time (the hours in the morning and evening when the maximum number of people are in their cars going to or from work, school or other daytime activities) and lower during the time when more people are watching television. Most stations offer package rate plans with a specified number of commercials guaranteed within a particular time slot. Also, consider buying flights of commercials, i.e., an intense saturation of 30-second or 1-minute spots in a relatively short period of two or three weeks. Repeat this flight technique during key promotional times of the year. The sounds you can employ on radio include not only the monologue of a man's or woman's voice, but dialogue and dramatic conversations, vocal and instrumental music, and sound effects of every imaginable nature, used individually or in combinations. The size of radio's audience, like the circulation of newspapers, is audited by independent organizations and available to advertisers through station sales representatives. Arbitron, one of the auditing firms, conducts its survey by having a sample number of households keeping a written diary of the radio listening habits of each occupant during a pre-determined period (usually one week). Arbitron then summarizes the various stations' listeners by time of day in 15-minute segments by sex and age of listener. An advertiser can use the Arbitron data to select the station or stations that best cover the desired target audience. Radio advertising frequency is as high as you can afford. Many stations now broadcast 24 hours a day, seven days a week. The number of commercial minutes any station can air in each segment of programming is limited by the Federal Communications Commission (FCC), but there is still the opportunity to have a message repeated frequently in any given period. It is also possible to have the radio station come to your business for a remote broadcast with customer interviews, prize giveaways and other crowd-drawing techniques. About the author Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.multiplestreammktg.com. Web's #1 site to find "free resources to Plan, Build, Market, and Maintain your website": http://www.multiplestreammktg.com/resources.html

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