Classifying web hosting services can be done by placing
into two categories, free hosting and professional hosting.
To work out what service is best suited for your business
you'll need to decide what type of features and benefits
you'll need to run your business.
If you use a free hosting account, you won't be able to use
your own domain name, you will find it almost impossible to
get listed in the search engines and you'll appear to your
visitors as an amateur and they will be reluctant to take
you seriously.
However, free web hosting can form an integral part of your
marketing strategy but not as your primary service. If you
want to be seen as being serious about your online
business, I highly recommend you grab yourself a
professional web hosting service.
Your professional web hosting service should be able to
provide at least 10GB of bandwidth, 500MB of space, as well
as the usual technical benefits such as
Cpanel, PHP, MySQL, 99.9% uptime and other features. You may pay a little more
per month for this type of service, but just like a
tradesman needs high quality tools to make a professionally
finished product, you need to be seen as being professional
to your visitors so that you can deliver what your
customers want.
There are many great web hosting service providers on the
net. Open up your internet browser, go to Google and
perform a search for "web hosting" and you'll get over 6
million pages of results. As you can imagine, finding a
good professional web hosting service from all these pages
can be a difficult and time consuming process, and most
times it can be hit or miss if you get the right one.
There are some web hosting service providers that permits
you to use various tools, one in particular are
autoresponders. Basically an autoresponder is an automatic
ecommerce management system that allows you to place your
follow-up system on autopilot, so you can concentrate on
other areas of your business or family activities.
All you have to do is place a special form on your web
pages to capture the contact details of your visitors and
it will automatically manage your email list by inserting
and removing contacts as necessary. You can also
pre-program hundreds of messages that can be sent to many
thousands of people on your list at the same time on any
day in the future, starting from when your visitor first
subscribed.
Included in most web hosting services is a fairly basic,
low cost, limited autoresponder. While this may suit the
needs of "hobby" sites, it is not designed for multiple
contacts or multiple accounts. These are not true follow-up
autoresponders.
You can also get a variety of free autoresponders but for
reasons similar to those mentioned, unless your running a
hobby business, it is best to avoid these services. As a
serious marketer you will need the benefits that only a
professional, unlimited autoresponder service can provide.
This will allow you to set up unlimited accounts, unlimited
message sequences and professional list management so you
can place your follow-up system on autopilot.
The key benefit of using this type of software is that you
will be able to manage literally thousands of email
addresses at the touch of a button to place your subscriber
management process on complete autopilot. This service will
automatically add all incoming requests for info into any
one of an unlimited number of autoresponder accounts that
you can set up for your own specific purposes.
It may take some time, but you will find that the benefits
of an unlimited autoresponder can quickly become your
biggest time saving feature in your online business.
About
The Author
Abe Cherian is the founder
of Multiple Stream Media,
a company that helps online
businesses find new
prospects and clients, who
are anxious to grow
their business fast, and
without spending a fortune
in marketing and automation. http://www.multiplestreammktg.com
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