Unless you're able to drive 30,000 highly unique visitors
to your website each month you'll struggle to make enough
direct sales from your website to sustain your business.
Now, getting this level of traffic is not unusual and in
fact, some sites are getting much, much more than this. But
the average site doesn't. So you need to play the game a
bit smarter. But how?
The KEY ingredient to online success is to follow-up with
your prospects, because it's a very real possibility that
less than 1% of your visitors will purchase a product
directly from your website on their first visit. You also
discovered that you had to contact your prospects at least
7 times before they trusted you and felt comfortable enough
to purchase your products or services.
So it's not hard to work out that the number one reason
most internet businesses fail. It is because they don't
convert traffic into sales. If you are to survive online it
is imperative that you are able to convert your website
traffic into profits.
The best and easiest way to do this is to obtain your
visitors contact details so that you can communicate with
them on a regular basis. This will enable you to build a
relationship with your list and to gain their trust, which
in turn will give you an opportunity to convert them to
life long customers.
Studies have indicated that a customer can have a lifetime
value of up to $2,000 each. Now imagine how much extra
income you could earn if you had a list of 10,000 potential
customers. Would that make your life a bit easier?
The first step is you must have a mechanism in place to
capture the contact details of your visitors. You must have
a system in place that enables you to capture the contact
details of your visitors so that you can build your opt-in
email list.
You should take every opportunity to obtain the contact
details of your visitors by asking them subscribe to your
newsletter and/or ecourse by filling out a simple online
form. When your visitors submit their contact details via
this form your autoresponder automatically inserts their
details into your opt-in email list and then forwards them
to the home page or a particular page on your website.
This process allows you to communicate with your prospects
after they have left your site. Everywhere your visitor
clicks on your pages of your site, you should have a sign
up form to your newsletter or contact list.
Why do you need to do this? You have to start thinking like
your visitors. You need to look at the process from their
point of view. Ask yourself- would you purchase something
and give your credit card details to someone who you have
never even seen or heard of before, just because they asked
you to?
I think not, and a majority of your visitors think the same
way. You are always going to get the impulse buyer who will
make a purchase on their first visit to your site but the
majority of your visitors will not. If you have implemented
a system to build your opt-in email list, you will be able
to use your autoresponder to make multiple contacts with
your prospects after they leave your site.
About
The Author
Abe Cherian is the founder
of Multiple Stream Media,
a company that helps online
businesses find new
prospects and clients, who
are anxious to grow
their business fast, and
without spending a fortune
in marketing and automation. http://www.multiplestreammktg.com
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