There are many ways to help market your new or current
business. Some produce results and some do not. There's
other means and methods that are most commonly overlooked
and are realistically easy and simple to accomplish.
Get a Newspaper Column- This is a great marketing technique
that can build credibility for your business. You've
probably seen little articles in the real estate section of
your Sunday paper that shows a local person explaining the
finances behind buying a house or fixer uppers or home
remodeling. What you can do is put together a column to
answer questions that have been written. You have tons of
time to actually write a great answer because you have
until the following month or the month after that.
How do you reap the benefits of having a newspaper column?
First of all, you'll be considered an expert and you can
re-print these articles and send them out with your
marketing material. Because you're the local expert, when
people have a problem in your area of expertise, they will
call you. This will bring in a steady stream of
business.
Wouldn't it be great if you were thought of as the expert
in your industry? You'd have tons of business. What do you
do with the people who write for answers? Not only do you
give them an answer, but send them a marketing piece.
How do you get a newspaper column? That's not easy, but not
that hard either. If you really want one, that's the first
step. You have to persist. Get in touch with the editors,
send them press releases and continually send them
articles, and tell them how the articles can benefit them
also, such as it would give their readers timely
information. .
You could also write a sales letter
to that editor, just
like you would do to your customers, and use all the same
techniques to sell him on buying your newspaper column.
Keep following up. Be persistent. Don't quit.
Use Current Events- Tie your marketing campaign into a
special event such as the Super Bowl or the World Series.
What's really easy to use are holidays. Such holidays
include Valentines, President's Day, St. Patrick's,
Christmas, etc. and you'll see that there is almost a
holiday for every single week of the year that you can tie
into. This means there's no excuse for you to not have a
reason not mail to your customer list.
Have A Charity Program- There are many things you can do
with charities to generate business. You need to be genuine
and truly interested in helping that charity. Don't do it
just for selfish reasons. There's no reason not to reap the
benefits of your goodwill and good work for your charity
and your charity program.
If you really want to do a charity program, it's really
simple. There are many things you can do. For charity, you
can give free workshops if your product or service lends
itself to education. You can sponsor events. You can do
special promotions for the charity. In a workshop, all you
do is the same things you would do as your normal workshops
for profit, but free for your charity.
When a charity sponsors an event, you can donate money. If
you start 6 to 8 months ahead of time and have an employee
contribution and charity drive where they solicit money
also, you can end up at that event handing over a rather
large check that makes you a local celebrity.
As a special sales promotion for the charity, you find out
who's in charge of promotions and send out
sales letters to
their mailing list. Use the sequenced mailing approach and
offer to give the charity a portion of the proceeds from
the business you do with their organization.
Remember the lifetime value of the customer. You can donate
a portion of those proceeds because you know you will keep
this customer for life with all the other programs you have
in place.
About
The Author
Abe Cherian is the founder
of Multiple Stream Media,
a company that helps online
businesses find new
prospects and clients, who
are anxious to grow
their business fast, and
without spending a fortune
in marketing and automation. http://www.multiplestreammktg.com
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