Continuing from part two, you need to talk with industry
and association reps to really detuning the number of
times inventory should turn over in your line of business
on average. If it's a new venture, you may know this number
already.
Transportation- You need to weave your marketing mission
into transportation. If you're going to deliver products
and services, your ability may be keyed to its
marketability. If your product actually requires delivery
like furniture, then your ability to make these deliveries
in a quick manner is critical to the sale.
If your business service requires that a technician or a
contractor goes to the home or business, then your ability
to schedule that technician in and out of that customer's
life is very important to their satisfaction, and therefore
the continued success of your marketing program.
Advertising- Weave your marketing mission into your
advertising. It's no surprise that advertising is critical
to the marketing success of your business. However, what's
not as obvious is the role that advertising can play in
actually advertising the different aspects of the marketing
mission to your potential clients. If your business
adheres to this marketing mission type of approach, then
it's a lost opportunity if your advertising doesn't really
address this fact in an effort to distinguish your business
from its competition.
Sales Force- Your marketing mission should connect with
your sales force. A well-trained sales force should be
aware of the various elements of your entire marketing
mission. They need to be trained to point out the USA to
each prospect they meet. They need to know how to fulfill
your USA so it will meet the customer's needs and wants.
Through your overall marketing efforts, you need to
continue to be aware of the customer's demands. Your USA
should properly reflect the rational under which a customer
is going to deal with you.
It's not sufficient for just the owner of a business to
know and understand your USA. Every employee, every
salesperson, every assistant, every telemarketer, and every
phone person needs to be able to communicate the USA in
their calls and dealings with prospective customers.
Image- Image needs to be in your USA and marketing mission.
If a customer perceives your business to be sensitive to
their needs and you're able to satisfy those needs in a
professional and timely manner, you'll see the results of
this awareness in their increased loyalty.
You've got to get this whole marketing USA mission to
obtain referrals from existing customers and you'll get an
overall more positive relationship with your customer base.
It's involved in your mission also.
Price- If your business prices its products or services
just to be competitive, there may be a tenden9Y for your
customers to determine that your company is just about
prices and it is no more favorable than your competitors.
If price is important to your potential customer's or
client's buying decision, you need to structure your prices
so there is no doubt in your customers' minds that you have
priced those products and services in fairness.
Location- The importance of location varies depending on
the type of business you're in. One thing is clear. If from
the customer's point of view, your business is in a bad
location, it is inconvenient to get there, difficult to
find, too far away, or in an unprofessional area, your
business and sales may suffer if location is important to
your business.
In conclusion, The Incentives- You need to have one or more
incentive programs to show your customers how valuable they
really are. These can take many forms, sales discounts,
freebies, etc. Implementing all these characteristics into
your marketing mission will be the foundation to true
success for your business.
About
The Author
Abe Cherian is the founder
of Multiple Stream Media,
a company that helps online
businesses find new
prospects and clients, who
are anxious to grow
their business fast, and
without spending a fortune
in marketing and automation. http://www.multiplestreammktg.com
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