If you're operating a business, you must develop personal
relationships with your clients. It will give you an unfair
advantage over your competition. And when you have personal
relationships with your clients, rather than just business
type of relationships, it helps you close more sales.
Your clients are not just looking for the cheapest price
when they're deciding to buy, no matter what they say.
There are other factors that must be taken into
consideration, such as "how well do they like you." For
example, If you were competing for business at your best
friend's place of business and a complete stranger were
competing against you, who do you think would win?
Well, unless you were running a second-rate business and
your best friend knew it you would probably win. Why?
Because your friend has a personal relationship with you.
There's more at stake here than just getting the job. If
you lost out on making the sale, your friend may not be
your best friend any more. You would feel that your
personal relationship should've been more important than
any price advantages someone else may have offered. What's
more, your best friend would have the same pressure on
him/her. They would buy from you because your personal
relationship is more important to
them.
So the question here is, how do you develop this personal
business relationship? Simple.You use marketing tools.
You're a busy person. You don't have time to develop a
personal relationship with all your clients. So, you must
use marketing tools to help you.
One tool you should be using is personal letters. A
personal letter is the perfect way to establish a personal
relationship with someone. A personal letter allows you to
have a conversation with the reader, even if it is one
sided. It allows you to communicate what's going on in your
life and to update the reader with any new information you
want them to have.
Have you ever seen one of those war movies? The soldiers
have been off to war and they haven't been home in a long
time. They're all sitting around and then here comes the
mail person. All the guys are excited and they start to
crowd around. Each guy stands excitedly waiting to see if
he got a letter from home.
Once he gets his letter, he immediately tears it open,
finds a comfortable spot and reads each and every word. He
may even share a paragraph or two with a fellow solider.
People love getting personal letters. People love reading
about other people's lives and learning what's going on in
their lives. Should you send personal letters and notes?
Yes, you should. When should you send them? Every chance
you get.
You can send a personal "Thank You" note after each
business transaction along with your bill or invoice. You
can send a personal note along with a birthday card or an
anniversary card.
These little personal notes will do wonders for
establishing your relationship with your clients. It makes
you a real person and gives you a "personal touch."
Most of your competition will not be giving a personal
touch. They'll send their bill, get their money and be on
their way. There's no emotional contact, no feeling
involved. It's just another printing job.
By using personal notes, you're going to set yourself apart
from others in your market. You're going to touch your
client's emotional heart strings. And when your clients are
ready to buy again, they'll call you. You'll stand out from
the crowd as an individual, someone who really cares -- a
friend.
About
The Author
Abe Cherian is the founder
of Multiple Stream Media,
a company that helps online
businesses find new
prospects and clients, who
are anxious to grow
their business fast, and
without spending a fortune
in marketing and automation. http://www.multiplestreammktg.com
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