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Create a Perfect Product using Your Ideas
By
Abe Cherian Copyright ©
2005 [Reprint this article] |
Ideas are the only assets which have no fixed values. It is
equally well known that ideas are the beginning of all
achievements. Ideas are the foundation of all fortunes, the
starting point of all inventions.
This is where it all begins. This stage, as the first, is
the one on which the rest build. If you decide on the wrong
idea now, then all time and money spent on the project will
be a bad investment. You are destined to fail before you
are far enough involved to realize it.
Given its importance, it would be foolish to just take the
first business idea that comes to you. There is no reason
to rush unless you are sure that you are racing a
competitor to market. Otherwise, planning carefully will
bring you much better results than rushing.
Take your time, brainstorm, think, consider, observe, and
ponder. The real trick to coming up with great ideas is to
be involved in many diverse activities, a passion for
trying new things, and to have a wide range of interests
and hobbies.
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For example, suppose you were to develop an interest in
golf. You might seek out a friend who can teach you how to
play or you might seek out a coach to give you lessons. But
what if you have no friends who play golf and have no money
to get a coach?
If you are using your product creation mindset you would
recognize that there is a need for an information product
for learning to play golf. Maybe you could create an
informative video by enlisting the help of a coach who
would probably do it for free to get some publicity. Or
suppose they do have such a video already and you order it.
So, what if you know how to play to golf but don't have a
partner? Maybe a video on how to learn golf by yourself
would be helpful. Or maybe you learned to play golf and you
now want the edge on my competitors. You want to be better.
If you are using the product creation mindset you would
create a product with little known, advanced tips and
strategies for golf.
You could do this by interviewing successful golf stars and
asking for their secrets or you could observe master golf
players in action and record what they do to dominate.
Create a product based on a need you encounter in your area
of interest.
Awareness of your needs is the key to idea generation. Now
the challenge is in being able to recognize your need when
it occurs. You have many, many unfulfilled needs that you
have become accustomed to and ignore unconsciously. These
needs and inconveniences are untapped gold mines so it is
important that you become sensitive to them.
Suppose you are enjoying your interest, whatever it is.
let's say it's fishing. While enjoying that activity be
mindful of any inconveniences or setbacks you experience.
Maybe you cannot remember how to tie a certain kind of
knot. How many people do you think that has happened to?
Chances are that if you run into a problem millions of
people have run into it before you and millions of people
will run into it after you.
Could you create a product to solve the problem for the
millions of people that will encounter that very problem in
the future? Sure you could! With the perfect mindset,
creating your product will happen easier than you think.
About
The Author
Abe Cherian is the founder
of Multiple Stream Media,
a company that helps online
businesses find new
prospects and clients, who
are anxious to grow
their business fast, and
without spending a fortune
in marketing and automation.
http://www.multiplestreammktg.com
Web's #1 site to find
"free resources to
Plan, Build,
Market, and Maintain your
website":
http://www.multiplestreammktg.com/resources.html
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