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How To Recognize Your Niche Marketing Agenda
By
Abe Cherian Copyright ©
2005 [Reprint this article] |
Starting a business, whether it's retail products or
services, must establish their own "niche". It doesn't
matter how great your products or services is, how great
your sales letter is or your headlines, offers or what a
great price you're offering. If you try to sell your
products or services to the wrong market, there's a strong
guarantee it's not going to work.
What is a niche? A niche is a
particular specialty in which
a business or person finds they
prosper. Niche strategy in
marketing is to market to a small but lucrative portion of
the market. The small size of the niche generally ensures
efficient marketing efforts and few if any direct competitors.
On the other hand, if you
take an average product or
service, and maybe your ad
copy is only medium grade,
maybe your price is only
medium grade, that I've
actually seen these
marketing campaigns go to
the right targeted
audience and pull a decent
response. The point I'm
trying to make is, to help
you understand the
difference between the
right target market and a
good marketing campaign.
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What can you do to make sure you get the right audience? You
have to begin by knowing who your products and services actually
appeal to. Then find the largest market that can actually buy
your products or services or the best market that can afford to
pay for your products or services.
You might find multiple markets. You don't want to leave any
markets out. You want to be sure you target a specific market
tightly enough so you can appeal to their interest, but not
so tightly that you don't appeal to anyone at all.
If you have a product that appeals to multiple markets, you
can develop multiple campaigns. If it's a service business,
that goes into the home, then you really appeal to many markets.
A home owner that is a doctor, a homeowner that is a dentist,
a homeowner that is a business owner, you can target to these
specific people and treat them as a particular market.
One great way to get into a particular market is to find a
professional that is already in that market or is already a
customer of yours and get them to be a cheerleader for you.
Ask them if they will endorse you. Usually they will if they
like your products or services.
For example, here's a story about my good friend Janice, a
letter she created.
Janice wanted to use her doctor as a reference for her business
and she asked her doctor if she could write a letter from him
to all of the other professionals in that market on their
letterhead in their envelopes and send out that letter on top
of one of his sales letters. Shockingly, Her doctor said yes.
Her letter read like this; "I don't do this very often, but
I've received such good service from Dr. Blevins, I thought
the rest of you should know about this." And on with her message
she explained the good service and at the end she left her
business information.
The results were staggering and Janice Then gave her doctor
a free gift. She bought Dr. Blevins a box of his letterheads
being that she used theirs, and she sent her Doctor an organizer
to put them in.
You see, what this does is it makes sure the envelope gets
opened from her market because other doctors will open
information on other doctors. Always give your niche some
kind of position to help you increase your business.
About
The Author
Abe Cherian is the founder
of Multiple Stream Media,
a company that helps online
businesses find new
prospects and clients, who
are anxious to grow
their business fast, and
without spending a fortune
in marketing and automation.
http://www.multiplestreammktg.com
Web's #1 site to find
"free resources to
Plan, Build,
Market, and Maintain your
website":
http://www.multiplestreammktg.com/resources.html
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