ARTICLE: Are Holidays A Bad Time To Advertise?

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ARTICLE: Are Holidays A Bad Time To Advertise?.- Abe Cherian

With the coming of the holidays, many small business entrepreneurs are getting caught up in the spirit of the season. Instead of coming up with creative angles to promote their business, they have dropped their guard a bit and think that they can coast through the end of the year.

The truth is, now is the time to double your efforts and really get noticed.

Think about it...

What better time to advertise when nobody is advertising?

Take a tip from 'Brick and Mortar' establishments. They will be pounding us with their ads now more than ever, trying to get their share of the holiday shopping dollars. And they will continue this until well in January realizing that some people have more expendable income after the holidays than before.

How about all those people getting their first time computers? Don't forget that the Internet doesn't take a holiday. There are thousands of people going online everyday. If you take a break from advertising now, you may be missing those prospects that you might otherwise get.

Some people will receive money as a holiday gift, and now is the time to get their attention.

Your plan at this point should be to aggressively advertise your business. Many people will be short of funds, or overextended due to the holiday gifting, and won't be standing in line during the next few weeks to take advantage of your opportunity. But, we all know it takes between 5 and 7 exposures to get someone's attention. While the ads may not pay big dividends in December, you will be reinforcing your branding with your potential clients.

If you are in business on the web, or planning to do so, now just might be the time to take advantage of the other online business promoter's lack of advertising.

The "Holiday Season" is not the time to slow down or discontinue your marketing efforts.

Resource Box:
Abe Cherian is the owner of Multiple Stream Media and pulisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.

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<div align="center"> <center> <table border="0" cellspacing="0" width="500" style="border: 2 solid #C0C0C0" cellpadding="0"> <tr> <td> <blockquote> ARTICLE: Are Holidays A Bad Time To Advertise?.- Abe Cherian With the coming of the holidays, many small business entrepreneurs are getting caught up in the spirit of the season. Instead of coming up with creative angles to promote their business, they have dropped their guard a bit and think that they can coast through the end of the year. The truth is, now is the time to double your efforts and really get noticed. Think about it... What better time to advertise when nobody is advertising? Take a tip from 'Brick and Mortar' establishments. They will be pounding us with their ads now more than ever, trying to get their share of the holiday shopping dollars. And they will continue this until well in January realizing that some people have more expendable income after the holidays than before. How about all those people getting their first time computers? Don't forget that the Internet doesn't take a holiday. There are thousands of people going online everyday. If you take a break from advertising now, you may be missing those prospects that you might otherwise get. Some people will receive money as a holiday gift, and now is the time to get their attention. Your plan at this point should be to aggressively advertise your business. Many people will be short of funds, or overextended due to the holiday gifting, and won't be standing in line during the next few weeks to take advantage of your opportunity. But, we all know it takes between 5 and 7 exposures to get someone's attention. While the ads may not pay big dividends in December, you will be reinforcing your branding with your potential clients. If you are in business on the web, or planning to do so, now just might be the time to take advantage of the other online business promoter's lack of advertising. The "Holiday Season" is not the time to slow down or discontinue your marketing efforts. </blockquote> <div align="center"> <table border="0" cellpadding="0" cellspacing="0" width="400" style="border: 2 solid #C0C0C0"> <tr> <td> <blockquote> Resource Box: Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit <a href="http://www.weeklytips.com">www.weeklytips.com</a> to read more tips like this one. </blockquote> </td> </tr> </table> </div> </td> </tr> </table> </center> </div>

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ARTICLE: Are Holidays A Bad Time To Advertise?.- Abe Cherian ------------------------------------------------------------------------------------------------------- With the coming of the holidays, many small business entrepreneurs are getting caught up in the spirit of the season. Instead of coming up with creative angles to promote their business, they have dropped their guard a bit and think that they can coast through the end of the year. The truth is, now is the time to double your efforts and really get noticed. Think about it... What better time to advertise when nobody is advertising? Take a tip from 'Brick and Mortar' establishments. They will be pounding us with their ads now more than ever, trying to get their share of the holiday shopping dollars. And they will continue this until well in January realizing that some people have more expendable income after the holidays than before. How about all those people getting their first time computers? Don't forget that the Internet doesn't take a holiday. There are thousands of people going online everyday. If you take a break from advertising now, you may be missing those prospects that you might otherwise get. Some people will receive money as a holiday gift, and now is the time to get their attention. Your plan at this point should be to aggressively advertise your business. Many people will be short of funds, or overextended due to the holiday gifting, and won't be standing in line during the next few weeks to take advantage of your opportunity. But, we all know it takes between 5 and 7 exposures to get someone's attention. While the ads may not pay big dividends in December, you will be reinforcing your branding with your potential clients. If you are in business on the web, or planning to do so, now just might be the time to take advantage of the other online business promoter's lack of advertising. The "Holiday Season" is not the time to slow down or discontinue your marketing efforts. ------------------------------------------------------------------------------------------------------- Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one. -------------------------------------------------------------------------------------------------------