Formal education will make you a living; self-education will make you a fortune.
- Jim Rohn

Of all the businesses running ads and measuring success, there is one thing that's needed to point out. 

If you run an ad once and it doesn't work, normally it's suggested to change one of the variables or the variable that you guess is the most likely culprit as the reason why it didn't work. Sometimes you'll never figure it out, but always make an educated guess... 

Want to be successful in whatever it is you choose to do? Then you need to be focused--just "like a one-eyed cat peeping in a seafood store!" 

Guess what that old one-eyed cat sees, when it's peeping in that seafood store? Seafood--that's it! No people, no traffic--just seafood! Now that's what you call "laser-like focus!" 

Actually, to just use the words ‘Payment Processor’ and ‘2Checkout’ in the same sentence is liable to get you into trouble. 

2Checkout is very sensitive about who they are and what type of service they provide. They do not see themselves as a ‘Payment Processor’. They are an ‘Authorized reseller/retailer’ of your products and services. So in essence, you sell your products to them and they sell it, for a 5.5% commission fee, on to someone else.